SEMrush Review: Best Search Engine Marketing Software, SEO Tool

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22 May 2015

SEMrush Review: Best Search Engine Marketing Software, SEO Tool

Today I’m going to talk about a phenomenal tool for doing market research.
Using this tool, you can spy on your competitors by finding out what they are ranking for the keywords.
The tool I am going to be talking about is SEMrush.
So, keep reading this SEMrush review to know how it can help you in your online business.

What is SEMrush?

SEMrush, which is a free and paid search engine marketing tool, helps in offering you important metrics about your competition. It gives you bunch of Data about any website on the internet that has been around for a specific amount of time.

semrush review
You can get all type of data using SEMrush like traffic, backlinks, competitors, advertising competition, the percentage of traffic that comes from paid search vs. organic search. So, it is a powerful tool that I like a lot. Enter your competitors URL and you’d be flooded with great information such as:
  1. Their expenditure on Google Adwords Ads
  2. The expected search volume for their targeted keywords
  3. Thorough view about your competition’s Pay-Per-Click Advertising Prospects
  4. Important Backlinks Reports
  5. Complete picture about your site’s inbound links
For affiliate marketers:
SEMrush is the real shot in the arm mainly because it helps them identify the:
  1. Right products to promote
  2. Products that have the potential to be hot products (Hot products without intense competition)
There is nothing better than SEMrush for online marketers.

Competitor Keyword Research

This tool is the Gold standard in the keyword research, and there is nothing that can quite come close to this.
Many bloggers who just started may be clueless as to where to begin that keyword research and what kind of keywords to employ. That’s why SEMrush can come to their rescue.
With SEMrush, you are going to find someone else keyword that you have never thought of. Also, you will be able to see what’s working for other people that is something we always want to try to do and SEMrush let’s do that.

Simply enter URL of any website for which you want to check keywords they are ranking for, and under the organic search, click the number of keywords to see them. Later you can filter them based on traffic volume and CPC.

Competitor’s Backlink Analysis

Same like the keywords, you can steal your competitors’ backlinks as well. By clicking on the number of backlinks, SEMrush will show you the whole bunch of data about your competitor’s link profile.

backlinks
Later on, you can sort out the sources to build quality backlinks for your blog as well. That is how you can find your competitors backlinks.

Boost Your Organic Rankings

SEMrush will not only make your competition analysis work lot easier, but you can boost your organic ranking as well. It provides some great tools like keywords position tracking, complete site audit, etc.
I thought I were doing pretty good with my site, but I got SHOCKED when I did a complete site audit using SEMrush. It prepared a complete report in a matter of few minutes and showed me all the errors and issues in my blog. That includes internal broken links, external broken links, missing alt tag on images, used nofollow attribute for internal links, etc.
semrush site audit
Sooner I started fixing all these errors and issues in my blog. I know how much Google hate such sites that have lots of crawling errors specially broken links. That could be a major invite for Google Panda but fortunately I saved my site from such penalty and now there is a consistent improvement in traffic.
In that way, you can also do a complete SEO Audit of your blog, check your keywords position, improve your pages to boost your organic ranking.

Why Should You Use SEMrush?

I think this hand on review had showed you how SEMrush can help you in your online marketing efforts. To sum up the things, here are some best reason to use it:
  • It provides a collection of tools for competition analysis
  • You can find high search volume keywords with ease
  • It helps you in spying your competitors to steal their keywords and backlinks
  • You can do a complete SEO Audit of your blog
  • It helps you to find the perfect niche for your blog
  • Finding high CPC keywords is super easy with SEMrush
NOTE: SEMrush provides the complete report to PRO account users only. If you are a starter in online business then, you should test out the things first. Once you feel comfortable using the free account, you should upgrade to the PRO account for taking your blog to the greater heights.
SEMrush provides limited data to free accounts but once you upgrade it to the PRO account you can get the full report of your competition analysis.

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